Groove was born out of our CEO’s personal struggle with her reproductive health and the realization that she wasn’t alone in this struggle. We’re on a mission to redefine what it means to be a women’s health company, and we’re committed to empowering people with education and tools to help them learn about and manage reproductive health and fertility.

Education is at the core of our mission, and we wholeheartedly believe that companies like ours have a responsibility to affect positive change. That’s why we’ve pledged to donate 10 percent of all proceeds to charities that empower women for as long as our company exists.

Femme International is a Canadian NGO whose mission is to address the unique health and safety needs of women and girls in developing communities.

Femme’s Feminine Health Management Program works with school-aged girls in East Africa to increase knowledge of feminine health and hygiene, distribute reusable menstrual products, and reduce stigmas surrounding women’s bodies. The entirety of our 10% donation currently goes to help fund this program. Learn more about Femme International and Groove’s partnership with Femme.

Get to know

Jennifer Aldoretta, Co-Groover & CEO

Jennifer studied mechanical engineering at Georgia Tech in Atlanta. Her personal struggle with reproductive health sparked her passion for menstrual education, and she quit her job as an engineer in pursuit of a grand vision: to create a world in which women and girls aren’t held back by their bodies. Jennifer loves teaching people about menstruation and is obsessed with reproductive health, hormonal health, and the microbiome. She can often be spotted riding her bicycle around Austin, reading medical journals, and lounging with her dog, Bailey.

Brian Smith, Co-Groover & CTO

Brian is an entrepreneur who studied mechanical engineering at Georgia Tech. He is a life-long maker who specializes in software badassery and embedded hardware development. He’s passionate about Groove because he believes people deserve knowledge and options when it comes to their health care, and he wants to build products that can change the world. In his free time, Brian enjoys riding his bicycle, reading, hacking, playing guitar, and doing just about anything outdoors.

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